Social media managers build communities for companies on social media, engage these communities in conversations (for example, getting a lot of comments), and encourage them to take some sort of an action (like reading a blog post, signing up to an email list, or buying a product). Social media managers also play a vital role in building brand awareness for a company.
Now, it’s time to plan out your show. If you’re doing an interview-style show, you’ll now want to start getting some guests involved. You can use your existing social network to reach out to people you already know or are connected with on Twitter or Facebook. You can also head to Medium or Amazon to find authors or experts on topics specific to your niche.
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