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It's a little more involved. Companies, especially those with stores, will want to get the opinion of the customer as they go through a transaction. For a bank, it might be opening up an account. For a retail clothing store, it might be trying on a shirt and checking out. Sometimes it's just calling up their customer service line with a problem and seeing how the representative treats you.
I recently stumbled on the Trim app and I have to say, this one is a game changer. It’s a simple app that acts as your own personal financial manager. Once you link your bank to the app, Trim analyzes your spending, finds subscriptions you need to cancel, negotiates your Comcast bill, finds you better car insurance, and more. And of course, the app is free! My bet is that it will only take a few days for Trim to put an extra $100 in your pocket. So easy!